Mattel’s Barbie has a brand renovation and its on point.

Brands like McDonalds are struggling. They aren’t speaking to their audience in a way that resonates and as such their product is considered dated. Mattel’s Barbie campaign You can be anything really helps parents to rethink the brand. By imagining possibilities they have focused on play and not the physical attributes of Barbie. http://www.latintimes.com/pulse/barbie-makes-iconic-comeback-best-ad-ever-watch-here-349236

LinkedIn is Relevant

Not sure about you but for a long time I was just collecting contacts on LinkedIn because I was supposed to. In this age of digital one-upmanship it wasn’t cool to question the latest bright shiny object. You were supposed to be on LinkedIn, use QR codes and check in on Foursquare constantly. I finally…

Consumers remember how they feel not what they know

The article below by Al Wiles does a good job of explaining why promoting features doesn’t work. More than anything people remember how they feel about your product or service. Marketing is frustrating because virtually all common-sense ideas are wrong. Take Theodore Levitt’s famous maxim, “People don’t want to buy a quarter-inch drill. They want…

Can You See My Ad Now?

Digital ad spending in the US is expected to reach $60 billion this year on its way to overtaking TV by 2018. But its ascendancy isn’t assured. Up to half of display ads are never seen because consumers don’t notice them. The advertising industry is aware and working with techno-giants to determine how every ad…

Mining your data – the next Big Thing

Consumption and advertising is becoming more and more targetted as we have more access to more data. With the rising number of wearable and connected devices the reams of information available to us has incredible potential. Online advertising is becoming incredibly targeted. Data is mined across publisher websites at at point of purchase. Someone’s buying…