Blog

LinkedIn is Relevant

Not sure about you but for a long time I was just collecting contacts on LinkedIn because I was supposed to. In this age of digital one-upmanship it wasn’t cool to question the latest bright shiny object. You were supposed to be on LinkedIn, use QR codes and check in...

Consumers remember how they feel not what they know

The article below by Al Wiles does a good job of explaining why promoting features doesn't work. More than anything people remember how they feel about your product or service. Marketing is frustrating because virtually all common-sense ideas are wrong. Take Theodore...

Monster and Burger King the Real Winners of the Triple Crown

I've always loved horse racing, and I have a passion for marketing, but while I watched the Belmont Stakes recently, I was floored by the guerrilla product placement. After waiting 37 years for a Triple Crown winner, the first statement from jockey Victor Espinoza was...