Business Prospects Are Just People, Treat Them Like Consumers

Clients generally believe that business to business advertising requires a special approach but actually business people are just people. They go home and watch Survivor and they sit in traffic on the way to work.
They have the same humanity and cultural insights you see in consumer work. Some of the most successful trends is creating videos that simplify a complicated business solution. We also have to remember about storytelling. It’s a very effective way to get prospects to connect with any product or service. Remember people don’t always remember what they know about you but they remember what they feel about you. We need to communicate the facts with emotion. For instance IBM’s Smarter Planet campaign showcased the company’s efforts to create global solutions in such areas as healthcare, transportation and energy. The campaign shows the practical applications and the effect it has on people worldwide.

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