Why Your Brand Matters

Your brand still matters in today’s digital age Your digital brand is everywhere, all the time. In this 24/7 marketing environment, it’s critical that your brand awareness and messaging be consistent across all channels. When you make sure your marketing messages are...

Consumers remember how they feel not what they know

The article below by Al Wiles does a good job of explaining why promoting features doesn’t work. More than anything people remember how they feel about your product or service. Marketing is frustrating because virtually all common-sense ideas are wrong. Take...