Mattel’s Barbie has a brand renovation and its on point.

Brands like McDonalds are struggling. They aren’t speaking to their audience in a way that resonates and as such their product is considered dated. Mattel’s Barbie campaign You can be anything really helps parents to rethink the brand. By imagining possibilities they have focused on play and not the physical attributes of Barbie. http://www.latintimes.com/pulse/barbie-makes-iconic-comeback-best-ad-ever-watch-here-349236

Continue Reading →