Clients generally believe that business to business advertising requires a special approach. When it comes down to it, business people are just people. They go home and watch Survivor and they sit in traffic on the way to work. They have the same humanity and cultural insights you see in consumer work. Some of the most successful trends are creating videos that simplify a complicated business solution. We also have to remember how important storytelling is. It’s a very effective way to get prospects to connect with any product or service. Remember people don’t always remember what they know about you, but they remember what they feel about you. We need to communicate the facts with emotion. For instance, IBM’s Smarter Planet campaign showcased the company’s efforts to create global solutions in such areas as healthcare, transportation and energy. The campaign shows the practical applications and the effect it has on everyone worldwide.
Check out our work page to see some of the stories we have helped clients tell.