Starbucks rarely talks about coffee but when they do….

Starbucks just launched a big new idea – a strategic partnership with Match.com. One in three singles chooses to meet people at a coffee house. This is an extension of the “meet me at Starbucks campaign”. The “Meet at Starbucks” feature is the first branded-product feature that allows Match users to directly send an invitation to set up a coffee date. Using the “Meet at Starbucks” feature, members can also find a location for their Starbucks date using the Starbucks stostarre locator.

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