by Carol Norris | Mar 30, 2018 | Branding
Your brand still matters in today’s digital age Your digital brand is everywhere, all the time. In this 24/7 marketing environment, it’s critical that your brand awareness and messaging be consistent across all channels. When you make sure your marketing messages are...
by Carol Norris | Aug 12, 2015 | Branding
The article below by Al Wiles does a good job of explaining why promoting features doesn’t work. More than anything people remember how they feel about your product or service. Marketing is frustrating because virtually all common-sense ideas are wrong. Take...