News and Views

CMO Turnover Reaches New High

~ Forbes Magazine Of the many complexities faced by marketers today, managing expectations is among the most difficult. Forbes Magazine credits unrealistic expectations as the heart of unprecedented CMO turnover. As founder and president of BRITE, I believe that...

Starbucks rarely talks about coffee but when they do….

Starbucks just launched a big new idea - a strategic partnership with Match.com. One in three singles chooses to meet people at a coffee house. This is an extension of the "meet me at Starbucks campaign". The "Meet at Starbucks" feature is the first branded-product...