A guide to Influencer Marketing

At BRITE we are recommending Influencer marketing to our B2C clients.  It’s been a learning curve butwe have a guide to help you. To begin, what is an Influencer? According to Marketing Hub An influencer is an individual who has the power to affect purchase decisions...

Don’t give up on retail yet

Innovative instore staging and reinvention mean the in-store experience is still relevant. There are cataclysmic changes in consumer behavior as online, offline, logistics and data merge.  As consumers have shifted to online giants, retailers are panicked and those...

TV Advertising Still Works

How Monster is reinventing their brand and reintegrating TV advertising with digital. Many clients believe that advertising is a science and that marketing that is immediately trackable is a magic bullet. AdAge, the industry’s thought leader and research entity for...

Subscription Fatigue

You probably have it and don’t know it. The subscription market has never been so crowded. From Plated and Blue Apron, to Stitchfix and Trunk Club, there is a non-stop supply of product-themed boxes arriving at our doors daily. Even cars, baby clothes and pet food...