TV Advertising Still Works

How Monster is reinventing their brand and reintegrating TV with digital advertising. Many clients believe that advertising is a science and that marketing that is immediately trackable is a magic bullet. AdAge, the industry’s thought leader and research entity for...

Subscription Fatigue

You probably have it and don’t know it. The subscription market has never been so crowded. From Plated and Blue Apron, to Stitchfix and Trunk Club, there is a non-stop supply of product-themed boxes arriving at our doors daily. Even cars, baby clothes and pet food...

Cord Cutting

In Hampton Roads, 24% has cut their cord. Do you know how to reach them? This article by AdAge is a good read. Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms, according to a new study by Omnicom Media...