News and Views

Cord Cutting

Cord cutting poses new challenges for TV advertisers. In Hampton Roads, 24% has cut their cord. Do you know how to reach them? This article by AdAge is a good read. Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV...

CMO Turnover Reaches New High

~ Forbes Magazine Of the many complexities faced by marketers today, managing expectations is among the most difficult. Forbes Magazine credits unrealistic expectations as the heart of unprecedented CMO turnover. As founder and president of BRITE, I believe that...