News and Views
Why Creativity Matters Even with Programmatic Advertising
Maintaining brand consistency across platforms, formats, audiences and markets is challenging enough, even before considering the chaotic way digital ads are often created. As campaigns begin to run in multiple markets on a variety of channels it gets complicated. The...
Director Derrick Borte and Screen Writer Daniel Forte Movie Announced in Variety
Click here to read the full article, Jim Gaffigan to Star in Dramatic Thriller ‘All the Animals Come Out at Night’ (EXCLUSIVE).
Starbucks rarely talks about coffee, but when they do…
Starbucks just launched a big new idea. They have launched a strategic partnership with Match.com. One in three singles chooses to meet people at a coffee house and millions of singles list coffee as one of their interests. This new option, is an extension of...
Mattel’s Barbie has a brand renovation and it’s on point
Brands like McDonald's are currently struggling. They aren't speaking to their audience in a way that resonates and as such their product is considered dated. With Mattel's new Barbie campaign, you can be anything or anyone. This has really helped parents to rethink...
LinkedIn is Relevant
Not sure about you, but for a long time I was just collecting contacts on LinkedIn because I was supposed to. In this age of digital one-upmanship, it wasn’t cool to question the latest bright shiny object. You were supposed to be on LinkedIn, use QR codes and check...