Let the Moments Begin

City of Chesapeake

CASE STUDY

The Challenge
The City of Chesapeake is dwarfed by neighboring Virginia Beach, a tourism giant and Norfolk, a bustling urban center.

The Realization
The City of Chesapeake offers acres of natural beauty including over 22 miles of wave and wind free water. Here tourist and residents alike can escape the overcrowded Virginia Beach oceanfront and concrete landscape of Norfolk, and just breathe.

The Solution
A campaign that focuses on Chesapeake as a place to escape the distraction and busy centers of other destinations. It speaks to the satisfaction from moments found in minutia. Cooking the fish you caught over a fire, seeing a blue heron for the first time. These moments are what life is all about. Here your life is richer.

Results
In 2016 the average daily rate for hotel occupancy, local tax receipt and RevPar all rose. Over 175,000 visitor guides were distributed. Facebook likes increased over 35% over the previous year.

DELIVERABLES
Commercials
Print advertising
Visitor’s guide
Social media
Newsletter
Annual report

LET'S GET TO KNOW EACH OTHER BETTER.

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