Team | BRITE

Carol Norris

Partner/Strategic Planner/UX Designer

Carol creates effective marketing and branding strategies for a diverse range of national and local clients. She believes in research, collaboration and staying nimble. With consumer attention spans shrinking to micro seconds, Carol is in relentless pursuit of how to connect your brand to their fickle preferences. Always upskilling, Carol is a Certified UX Designer able to lead strategy for optimal customer experiences.

Derrick Borte

Partner/ Creative Director

An acclaimed writer, director, photographer, designer, Derrick leads our creative team to produce break-through campaigns for a wide range of clients. Versatile and innovative, he guides our in-house production company to create video content that creates buzz, drives change and connects with the audience in fresh new ways.

Doug Fraser

Social Media Director

Doug understands today’s media landscape and the ever changing world of social media. He crafts effective broadcast and engagement strategies across all channels for any target. A creative writer, we rely on him for blogging, public relations, social media and metrics.

Mara Lubell

Sr. Art Director

Mara provides the creative acumen and strategy to create a brand persona that packs a punch and resonates with the audience. Her ability to seamlessly move across disciplines makes her unique. Mara is equally at home as an art director, designer, brand strategist, writer and business marketer. Mara graduated Cum Laude from the University of Georgia with a BFA in Graphic Design.

Danny Forte

Writer/ Producer

Danny has a way with words that creates buzz and transformation. At BRITE he blogs, writes websites, ads and terrifically engaging copy for those tiny digital ads. Did we mention he has written a major motion picture? Production is another passion and Danny is right at home behind the camera. He helps develop our client’s brands in more ways than one.

Allison Rivera

Director of Digital

As a Google Ads certified practitioner, Allison oversees and implements many of our programmatic and digital advertising campaigns. She stays current, ensuring that ad verification systems are in place to maximize reach on legitimate sites. We rely on her to make recommendations on the best user experience for prospects and customers. Allison has an MBA and is a Certified Scrum Product Owner. She is certified in Google Analytics, BrightEdge, IBM Silverpop Engage, and more.

Mike McMahon

Art Director

Mike McMahon is an award-winning art director with rich and eclectic experience connecting consumers with brands in virtually every category. Whether he’s launching a new brand or reinvigorating an old one, Mike brings a fresh perspective to every touchpoint. An ad guru in his own right, Mike creates campaigns that can live comfortably in today’s intersection of technology, design, and culture. When not working, Mike visits Maine just to shovel mountains of snow.

Catherine Greene

Developer

Together with our team of designers, Catherine knows how to create the optimal user experience. Websites, digital ads, landing pages or any other digital project — you name it, she can do it. She is always one step ahead with analytics to see how she can optimize speed, function and process.

Carla Daniels

Media Planner

Carla understands that media is constantly evolving and changing. In today’s age of visual saturation and incessant sound bites, you need a media planner that thinks creatively and strategically. Carla is able to evaluate with is a viable media platform and what is a fad. Carla is a shrewd negotiator and asks for as much added value as possible.

Alice Warchol

Public Relations Practitioner

Alice began her career as a journalist collecting awards for features and investigative articles. At Brite Alice combines sharp insight with amazing writing chops to create compelling content across all mediums. From websites to video, she garners earned media for our clients.

Jennifer Pybus

Copywriter

Jennifer writes powerful campaigns for national brands like Jaguar, Cartier, TAB and Yellow Tail. She knows how to create traction through any medium. In today’s 280 character communications universe, she understands how to distill the message to pack a punch.

Sarah Grubbs

Traffic/ Production Manager

Sarah keeps us all in line. When she’s not project managing she is in pursuit of MORE project management. She lives to catch typos, complete projects for less, and get it done ahead of time. She understands the ever-changing specifications for all media and troubleshoots any other legal or logistical issues that should be addressed.

Elaine Perry

Art Director

Elaine collaborates with the team to build clean, high functioning communications. She can work in any platform and has created innovative campaigns for practically every industry. Big or small, Elaine can illuminate your brand.

Ava Borte

Production Coordinator

When not busy being an overachiever at The Cooper Union College, NY, designing, creating and concepting big things for her BFA, Ava is a production coordinator helping our productions stay on budget and on strategy. She understands both the mechanics and magic of storytelling and is instrumental in delivering reels, Tik Toks, and commercials that engage the consumer.