Consumers remember how they feel not what they know

The article below by Al Wiles does a good job of explaining why promoting features doesn’t work. More than anything people remember how they feel about your product or service. Marketing is frustrating because virtually all common-sense ideas are wrong. Take...
Can You See My Display Ads Now?

Can You See My Display Ads Now?

Digital ad spending in the United States is expected to reach $60 billion this year, and then it will be on its way to overtaking TV by 2018. But its ascendancy isn’t assured. Up to half of display ads are never seen because consumers don’t notice them. The...