by Carol Norris | Dec 11, 2018 | Featured
At BRITE we are recommending Influencer marketing to our B2C clients. It’s been a learning curve butwe have a guide to help you. To begin, what is an Influencer? According to Marketing Hub An influencer is an individual who has the power to affect purchase decisions...
by Carol Norris | Nov 8, 2018 | Featured
Innovative instore staging and reinvention mean the in-store experience is still relevant. There are cataclysmic changes in consumer behavior as online, offline, logistics and data merge. As consumers have shifted to online giants, retailers are panicked and those...
by Carol Norris | Nov 8, 2018 | Creative, Featured
Just sharing this great news release that got picked up on the FinFit book we helped create....
by Carol Norris | Sep 11, 2018 | Featured
How Monster is reinventing their brand and reintegrating TV advertising with digital. Many clients believe that advertising is a science and that marketing that is immediately trackable is a magic bullet. AdAge, the industry’s thought leader and research entity for...
by Carol Norris | Aug 7, 2018 | Featured, Social Media Management
In a study last month, P&G ranked among the top 10 using paid influencers with fake followers. Ditto Pampers and Olay. Topping the study’s list was the Ritz Carlton with 78 percent of fake followers for its influencers. Bot fraud is real. And it’s a major...
