by Carol Norris | Apr 24, 2015 | Online Marketing
Digital ad spending in the United States is expected to reach $60 billion this year, and then it will be on its way to overtaking TV by 2018. But its ascendancy isn’t assured. Up to half of display ads are never seen because consumers don’t notice them. The...
by Carol Norris | Apr 24, 2015 | Online Marketing
Clients generally believe that business to business advertising requires a special approach. When it comes down to it, business people are just people. They go home and watch Survivor and they sit in traffic on the way to work. They have the same humanity and cultural...
by Carol Norris | Apr 23, 2015 | Online Marketing
Consumption and advertising are becoming more and more targeted as we gain additional access to data. With the rising number of wearable and connected devices, the reams of information available to us has unbelievable potential. Online advertising is becoming...
by Carol Norris | Apr 23, 2015 | Creative, Online Marketing
This article explains how Google both sells ads and even allows companies to pay to block ads. As an agency we purchase a significant amount in Google AdWords, our team is Google AdWords certified and well acquainted with Google retargeting campaigns. We are also...
